People working on a parade float featuring a large animated character of a smiling blue pig with a pink nose, in an urban setting with tall historic buildings and trees with orange leaves.

Macy’s Thanksgiving Day Parade

Building NYC’s Parade Icons—Trust, Tradition, and Turkeys

  • Delivering a Beloved Tradition on a Tight Timeline

    • Macy’s Parade floats are a logistical and creative marvel, requiring fast, safe installation and dismantling in the heart of NYC.

    • Weather, last-minute design tweaks, and on-the-fly changes kept us on our toes—demanding adaptability without compromising safety.

    • Odeum needed to prove itself year after year, building trust and reliability with one of the most iconic events in America.

  • Where Tradition Meets Innovation—And Sesame Street

    • Developed a collaborative relationship with Macy’s, communicating constantly to adjust plans, schedules, and resources as challenges arose.

    • Built and managed teams of skilled laborers and crane operators, ensuring even the most iconic floats—Snoopy, the Green Giant, and the Macy’s Express (train)— were able to travel their route with precision and care.

    • Created detailed training programs to ensure crews were prepared for anything the parade (and NYC) could throw at them.

  • A Relationship That Grows Stronger Each Year

    • Expanded from 30 crew members to over 60—proof of Macy’s trust in Odeum’s performance and dedication.

    • Delivered floats safely and efficiently year after year—keeping NYC’s streets clear and the parade’s magic alive.

    • Earned a reputation as the go-to team for turning creative visions into crowd-pleasing realities.